Innovative and entrepreneurial, with a passion for design-thinking and personal development. Seven years of experience working as an account lead and strategist for blue-chip brands at various creative advertising agencies in Toronto. MBA Candidate with experience in B2C multi-channel marketing and original campaign development across digital, social, and traditional media channels. History of applying predictive analytics, behavioural economics, ethnography, and agile methods to unite diverse teams towards a common goal and drive sales.

Strategy Consultant, Independent (Part-Time), Toronto, Jan 2019 – Present

  • New Business: Developed a part-time consulting business while pursuing a full-time MBA; Authored and presented proposals to various senior executives, generating buy-in and expanding my independent portfolio of work

  • Strategy: Informed a digital strategy for a multi-national sanitary technology client by conducting a competitive audit of North American digital and social channels

  • Leveraged SQL and SAS to analyze and synthesize campaign data and KPIs to assess and optimize future campaigns, including key engagement and performance metrics

  • Digital Execution: Developed and scaled integrated marketing campaigns including performance, branded content, and CRM (Salesforce) campaigns for multiple clients, including a CPG company which resulted in a 4% increase in site conversio

  • Built technical production schedules using KanBan for developers, which included key verification (IAS, DV, MOAT), performance requirements for multiple digital programs  

  • Digital Transformation: Led a series of workshops with senior executives of a government relations firm to identify, define and prioritize their process goals

  • Utilized agile methods and MS Visio to map the timelines, risks, interdependencies and milestones of current client projects which led to an overall reduction of process waste, and a subsequent decrease of costs by 5% across digital campaigns

Account Director, Red Urban, Toronto, Aug 2017 – Dec 2018
Red Urban was a full-service advertising agency which merged with the Global Omnicom Group Network (~$16B in revenue) in 2019

  • Served as a business lead, managing senior client engagements and driving over ~$3M in revenue across multiple accounts and verticals including automotive, CPG, and retail

  • Regularly collaborated with external partners, and internal teams on RFPs and pitches, and presented these to prospective clients to achieve yearly growth and revenue targets

  •  Responsible for the financial management and yearly forecasting of various media budgets ranging from $50k to $5M in scope

  • Provided exceptional service by proactively addressing client concerns and recommending innovative solutions

  • Supervised multiple marketing campaigns to drive sales goals, contributing to a 6.4% increase in sales for the agency’s top client

  • Regularly authored campaign performance reports for clients to assess and optimize targeting and conversion strategies

Account Supervisor, Red Urban, Toronto, July 2015 – Aug 2017

  • Led the execution of various integrated campaigns (TV, print, digital, social), including a new product launch, contributing to a 20% increase in unit sales

  • Executed a digital strategy that generated over 1 million impressions in the first 24 hours of launch

  • Responsible for financial management and forecasting of media budgets ranging from $50k to $5M

  • Mentored junior associates, facilitating training, and fostering career development

Account Executive, J. Walter Thompson, Toronto, Aug 2014 – July 2015
J. Walter Thompson, of the WPP Global Group, is an internationally acclaimed marketing agency (~$1.3B in revenue)

  • Responsible for program execution and budgets for multiple clients, including HSBC, Schick, Hawaiian Tropic, Banana Boat, o.b., Stayfree, Playtex, Baycrest and the University of Toronto, delivering revenue over ~$9M

  • Analyzed quantitative and qualitative market research across Nielsen, Market Track, and StatCan to develop recommendations to optimize campaigns

  • Managed multiple accounts and built relationships with key internal and external stakeholders

  • Supported global alignment of strategic brand initiatives across JWT’s network of 90 markets

Account Executive, J. Walter Thompson, Toronto, Aug 2014 – July 2015
J. Walter Thompson, of the WPP Global Group, is an internationally acclaimed marketing agency (~$1.3B in revenue)

  • Responsible for program execution and budgets for multiple clients, including HSBC, Schick, Hawaiian Tropic, Banana Boat, o.b., Stayfree, Playtex, Baycrest and the University of Toronto, delivering revenue over ~$9M

  • Analyzed quantitative and qualitative market research across Nielsen, Market Track, and StatCan to develop recommendations to optimize campaigns

  • Managed multiple accounts and built relationships with key internal and external stakeholders

  • Supported global alignment of strategic brand initiatives across JWT’s network of 90 markets

Account Coordinator, DentsuBos, Toronto, Aug 2013 – Aug 2014 DentsuBos is a national, bicultural advertising agency of the Dentsu Aegis Network (~$650M in revenue)

  • Selected out of 10 interns to be promoted from account intern to managing account administration within six months

  • Responsible for managing client database and served as the day-to-day point of contact for clients, including Lexus, Canon, RSA Insurance, and National Bank

Skills

Stakeholder Engagement

Strategy Development

Social Media Strategy

Media Production

Creative Execution

Process Planning

Design Strategy

Communication Skills

Client Relations

Problem Solving Skills

Pitching & Presenting

Technical

Certified Disciplined Agilist

Microsoft Office Suite

JMP/SAS – Data Analysis

Passport GMID

MS Power BI & Visio

Simply Analytics

Geo-Analysis - Maptitude

Google Analytics

Agile Methodology

Lean Methodology